GetGround: The UK’s All-in-One Property Investment Platform for Landlords

For anyone looking to build a buy-to-let portfolio in the UK, finding a reliable, cost-effective way to manage the entire process from company formation through to tax filing and property management has historically meant juggling multiple professionals and services. GetGround changes that picture entirely. Launched in 2020 and now trusted by over 30,000 landlords managing more than £2 billion in buy-to-let investments, it has become one of the most recognized names in UK property investment management.

This article covers what GetGround is, how it works, who it is suited for, and what makes it stand out as a platform for both first-time property investors and experienced landlords growing their portfolios.

What Is GetGround and What Does It Do?

GetGround is a UK-based property investment platform that brings together company formation, business banking, accounting, tax management, mortgage brokering, and property management under a single subscription. The platform was originally designed for landlords who wanted to invest through limited companies specifically through Special Purpose Vehicles (SPVs) but it has since expanded to welcome landlords who hold properties in their personal names as well.

At its heart, the platform offers a practical, digital-first approach to the full property investment lifecycle. Whether a landlord is purchasing their first buy-to-let property or managing a growing portfolio across multiple properties, GetGround provides the tools and professional support to handle the administrative and financial side of things without the need for a patchwork of separate accountants, solicitors, and mortgage brokers.

The platform is built around a straightforward principle: property investors should spend their time on investment decisions, not paperwork.

Understanding SPVs and Why They Matter for Buy-to-Let Investors

One of GetGround’s most distinctive offerings is the ability to set up and manage a Special Purpose Vehicle for property investment. An SPV is a UK limited company created for the sole purpose of holding and managing rental properties. It is a separate legal entity from the individual investor, meaning personal finances and business finances are kept entirely distinct.

The appeal of investing through an SPV has grown considerably in recent years. According to data referenced by GetGround, 74% of new investment properties in the UK were bought through limited companies in Autumn 2023, up from 61% just two years earlier. This shift reflects the growing awareness of the tax and structural advantages that limited company investing can offer.

Tax Efficiency Through a Limited Company Structure

When rental income flows through an SPV rather than directly to an individual, it is subject to corporation tax rather than personal income tax. As of recent UK tax years, corporation tax sits at a rate that is generally more favorable than the higher personal income tax bands, which can reach 40% or 45% for higher and additional-rate taxpayers respectively. This can result in meaningful tax savings for landlords with larger portfolios or higher income.

Beyond the headline corporation tax rate, there are other financial planning advantages:

• Full mortgage interest deduction: Unlike individual landlords, who receive only a 20% tax credit on mortgage interest, a limited company can deduct 100% of mortgage interest as a business expense before calculating taxable profit.
• Flexible profit extraction: As a director and shareholder of an SPV, an investor can choose to take profits as dividends, salary, or a combination of both each with different tax implications. This flexibility allows for more considered income planning.
• Inheritance tax planning: Holding properties within a company structure can offer advantages for those planning to pass assets on to family members or co-investors.
• Asset protection: Since the company is a separate legal entity, personal assets are generally protected from business-related financial difficulties, provided no personal guarantees have been given to lenders.
• Lender preference: Many buy-to-let mortgage lenders look favorably upon SPV structures because they are purpose-built for property investment and relatively straightforward to underwrite.

GetGround allows investors to set up a new limited company in under half an hour. The platform handles the registration, legal documentation, business account setup, and ongoing company administration, including annual accounts and Companies House filings.

Who Can Use GetGround?

Since its expansion in 2024, GetGround serves a broader audience than it originally did. The platform now supports:

Limited company landlords: This remains the platform’s core specialism. Investors setting up a new SPV for buy-to-let investment can create and manage their company entirely within the platform.

Existing limited company landlords: Landlords who already have a limited company set up elsewhere can transfer it to the GetGround platform. Transfer costs are waived, and these investors gain access to year-round accounting and tax support, typically at a lower cost than standalone accountants who only engage around filing season.

Personal name landlords: From September 2024, landlords who hold properties in their personal names can also join the platform. While they are not eligible for the limited company tax and accounting services, they gain access to the GetGround Wallet and a full suite of tools for finding, financing, managing, and selling their investments.

The platform has also attracted a significant number of international investors. GetGround has customers in over 114 countries, reflecting the enduring international appeal of UK residential property. For non-UK residents who want to invest in buy-to-let property in England and Wales, the platform offers a structured and supported way to do so, including setting up a UK limited company, obtaining a UK business address, and managing postal and administrative requirements remotely.

Core Platform Features

GG Company Limited Company Setup and Management

GetGround’s company creation service handles the incorporation process with Companies House, provides a UK registered address, manages incoming post, and sets up the company’s banking arrangements. All of this is included within the platform’s subscription, removing the need to hire a company formation specialist separately.

For investors who already have companies, the platform takes over ongoing management: submitting annual accounts, handling corporation tax returns, and keeping the company compliant with HMRC requirements. In the context of Making Tax Digital (MTD), which is progressively becoming mandatory for UK landlords and businesses, GetGround’s platform is already HMRC-recognized and MTD-ready, helping investors stay ahead of regulatory changes without additional effort.

GetGround Wallet Integrated Business Banking

The GetGround Wallet functions as an integrated current account for property investment. Landlords can receive rental income directly into the Wallet, make mortgage payments, settle bills, and cover maintenance costs all from a single account. The system automatically tracks rent receipts and categories outgoings, making bookkeeping considerably more straightforward.

For personal name landlords, the Wallet is particularly useful as a dedicated financial hub for property-related income and expenses, keeping investment finances clearly separated from personal accounts.

New customers who set up a Wallet receive a £50 welcome bonus, and the platform also offers Investment Pots, which allow landlords to place idle funds into interest-bearing accounts while awaiting their next property purchase or reinvestment opportunity.

Accounting and Tax Services

GetGround’s accounting offering goes beyond the basic annual accounts submission that many landlords receive from traditional accountants. The platform provides year-round support, meaning investors have access to guidance and assistance throughout the financial year rather than only in the weeks surrounding the filing deadline.

Services included within the accounting and tax tier cover:

• Limited company accounts: Preparation and submission to Companies House
• Corporation tax returns: Filed directly with HMRC
• Self-assessment filing: For individual directors who need to report income separately
• Making Tax Digital compliance: The platform is positioned to support landlords through the transition to quarterly digital reporting requirements
• Dedicated account manager: Investors are not left to manage complex filings alone but have a named contact who understands their portfolio

The pricing is structured as a fixed monthly subscription rather than variable annual billing, which helps landlords budget more accurately and avoids the common situation of receiving a large, unexpected accountancy bill once per year.

Mortgage Brokering

GetGround includes access to a whole-of-market mortgage service, meaning brokers on the platform compare products across a wide range of lenders rather than being tied to a small panel. For landlords buying through a limited company, finding the right buy-to-let mortgage can be more involved than for personal name purchases, and having a mortgage specialist who understands SPV investing within the same platform is a practical advantage.

The mortgage service covers initial purchases, remortgaging, and portfolio refinancing, and is supported by consultants who understand the specific lending criteria that apply to SPV landlords and limited company investors. GetGround has estimated that using its mortgage service could save landlords significant costs compared to typical buy-to-let broker fees, particularly over a standard three-year remortgage term.

Property Management

For landlords who want support beyond financial and company administration, GetGround also offers property management services. This covers tenant-related activity, maintenance coordination, rental collection, and ongoing landlord compliance responsibilities. The availability of property management within the same platform means landlords can choose how hands-on or hands-off they wish to be, adjusting their involvement as their portfolio grows.

Property Sourcing

The platform also provides access to vetted investment properties, giving landlords a starting point for identifying suitable buy-to-let opportunities. Combined with the mortgage and company setup services, this means GetGround can support an investor from identifying a property right through to having a fully structured, tenanted investment generating rental income all coordinated through a single provider.

GetGround Subscription and Pricing Structure

GetGround operates on a subscription model, with different tiers available depending on an investor’s needs. At the time of writing, pricing options include:

• A Core subscription for investors who need company management and accounting as standard
• A Subscription tier that includes property management and landlord insurance, priced at £198 per month (inclusive of VAT)
• Setup packages for new company formations

The platform’s pricing is designed to be transparent and fixed, removing the uncertainty of variable professional fees. For landlords managing one or more properties, the flat-fee model can represent a cost saving compared to the combined cost of maintaining a separate accountant, property manager, and mortgage broker on an ad-hoc basis.

Making Tax Digital: What Landlords Need to Know

One area where GetGround has been proactive in supporting its customers is Making Tax Digital (MTD). HMRC’s MTD for Income Tax requirements will bring significant changes for landlords who earn above certain income thresholds, requiring quarterly digital reporting of rental income and expenses rather than a single annual return.

For landlords investing through an SPV, the platform already holds all the relevant financial data rental income, mortgage interest, repairs, management fees, and other deductible expenses within a single digital environment. This means compliance with MTD reporting requirements is not an additional administrative burden but a natural outcome of keeping finances organized on the platform throughout the year.

For personal name landlords joining the platform, the Wallet and expense tracking features similarly create the digital paper trail that MTD compliance will require. GetGround’s platform is recognized by HMRC as MTD-ready, giving landlords confidence that they are investing in a system built to meet both current and upcoming regulatory requirements.

Customer Experience and Support Quality

Customer feedback across independent review platforms points to strong satisfaction with the quality of service, particularly around responsiveness and the accessibility of the team. Reviewers consistently mention receiving replies to queries within a few hours, which contrasts with the slower turnaround times that are sometimes associated with traditional accountancy firms.

The team at GetGround appears to invest in understanding each investor’s individual circumstances, rather than applying a one-size-fits-all approach. For landlords new to limited company investing, this quality of guidance during the onboarding process is especially valued.

The platform’s digital interface receives positive comments for its ease of use, with integrated banking, portfolio tracking, and compliance features accessible from a single dashboard.

Is GetGround the Right Choice for Your Property Investment?

GetGround is a strong fit for landlords and property investors who want to reduce administrative friction and manage their investments more efficiently. It is particularly well-suited to:

• New investors: Setting up their first SPV and wanting a guided, supported experience from company formation through to purchase and management
• Growing landlords: Who have outgrown the combination of a personal accountant, separate banking, and ad-hoc mortgage broker arrangements
• International investors: Who need a UK-based management structure and registered address to hold English or Welsh property
• Experienced portfolio landlords: Cho want to consolidate their reporting, banking, and accounting under one subscription to reduce cost and administrative overhead
• Personal name landlords: Considering the transition to limited company investing, who want to understand the financial implications before making a structural change

For those holding properties personally who are curious about whether a limited company structure would offer tax advantages, GetGround provides calculators and consultations to model the potential savings before any decision is made.

Final Thoughts

The UK buy-to-let market has become increasingly complex over the past decade, with changes to mortgage interest relief, stamp duty surcharges, expanded landlord compliance requirements, and the coming introduction of Making Tax Digital all adding layers of responsibility to property ownership. Against this backdrop, a platform that consolidates company management, banking, accounting, tax, mortgage, and property management into a single, fixed-cost service represents a genuinely practical solution

At Reuterings, we keep a close eye on developments in property investment platforms and services that matter to UK landlords. GetGround’s growth from a limited company formation service to a full-spectrum property investment platform reflects the direction that serious buy-to-let investors are moving in: towards structured, tax-efficient, professionally managed portfolios rather than informal personal ownership.

Whether you are entering the market for the first time or looking to bring more structure to an established portfolio, GetGround offers the kind of end-to-end support that makes managing buy-to-let property considerably more straightforward than it would otherwise be.