Rightmove Plus: A Complete Guide for UK Estate and Letting Agents

Rightmove is the UK’s most visited property portal, but most property professionals only scratch the surface of what it offers. Behind every active Rightmove subscription sits a member-only platform called Rightmove Plus a business intelligence and property management hub that gives estate agents and letting agents far more control, visibility, and data than a standard listing service ever could. This guide covers everything agents need to know about Rightmove Plus: what it is, who it is for, what tools it includes, and why it has become a central part of how serious property professionals operate in the UK market.

What Is Rightmove Plus?

Rightmove Plus is a private, subscription-only online portal available exclusively to estate agents, letting agents, property developers, and auction houses who hold an active Rightmove membership. It is not accessible to home buyers or renters. Think of it as the operational control room behind your Rightmove presence the place where raw listing data becomes actionable insight.

Where the public-facing side of Rightmove shows properties to buyers and tenants, Rightmove Plus shows agents how those properties are performing, how their branch compares to local competitors, and where future business opportunities are forming. It turns a passive advertising platform into an active business tool.

To gain access, an agency must already advertise on Rightmove and be registered with a recognised professional body such as the Property Ombudsman or Propertymark. Once access is granted, the full suite of reporting, analytics, lead management, and compliance tools becomes available.

Who Uses Rightmove Plus?

The platform serves a wide range of property professionals across the UK:

• Estate agents: Use it to manage sales listings, track property performance, monitor local market share, and source new valuation leads before properties come to market.
• Letting agents: Use it to manage rental enquiries, run compliance-ready tenancy agreements, collect payments, and stay aligned with current legislation such as the Renters’ Rights Act.
• New homes developers: Use it to promote off-plan and newly built properties and track buyer interest across developments.
• Auction houses: Use it to list properties for auction and manage associated enquiry data.

In 2024, Rightmove reported that consumers visited the platform 2.3 billion times, and users spent a combined 16.4 billion minutes searching for properties. For agents, having a polished and data-backed presence on a platform of that scale is not just useful it is a competitive necessity.

Key Features of Rightmove Plus

Property Performance Reports

One of the most frequently used tools within Rightmove Plus is the Property Performance Report. This report gives agents a clear view of how each individual listing is performing covering metrics such as page views, detail views, email enquiries, and how a property compares to similar listings in the same postcode area.

Agents can access this report via the main dashboard or through the Reports menu, and can filter results by address, postcode, sold-subject-to-contract status, and date ranges from 7 to 30 days. If a listing is underperforming compared to comparable properties, this is the tool that flags it, giving agents a concrete basis for a conversation with the vendor about pricing, photography, or listing quality.

If a listing is underperforming against comparable properties, the Property Performance Report within Rightmove Plus will flag this clearly. The most common causes of underperformance are pricing, lead photograph quality, missing floor plan, and an insufficient number of images. Each of these can be corrected after a listing is live without the need for the property to be taken off the market and relisted. Vendors receive regular updates from their agent on listing performance, typically in the form of a report generated from Rightmove Plus data. For sellers who want to understand exactly how a property gets listed on Rightmove and what makes it perform from day one, the process starts well before a single photograph is uploaded.

Market Share Reports

The Market Share Report is arguably one of the most powerful tools available within Rightmove Plus for winning new business. It draws directly on Rightmove’s own data to show an agency’s share of available stock, new instructions, sales agreed, and lettings agreed within defined postcode sectors.

Agents can use this data during valuation appointments to demonstrate their local dominance with evidence rather than claims. Rightmove allows agents to print an official branded certificate showing this data, which can be shared with prospective vendors or landlords on social media or during appraisals. The certificate can even be colour-matched to an agency’s own branding.

This is the kind of credibility-building tool that makes a material difference in a competitive local market. Reuterings, for example, operate in a market where vendors want evidence of performance not just promises and data-backed market share figures provide exactly that kind of reassurance.

Company-Level Reports and Competitor Analysis

Beyond individual listings and single-branch data, Rightmove Plus provides company-level reporting that allows larger agencies and multi-branch operations to monitor performance across their entire network. These reports highlight where performance is rising or falling, and allow branch managers to benchmark one office against another.

The Agent Competitor Analysis tool within Rightmove Plus takes this further, letting agents see how they compare directly against specific local competitors across key metrics. This includes available stock levels, new instruction volumes, and the speed at which properties are being agreed. For any agent serious about growing their market share, this kind of competitive intelligence is genuinely difficult to replicate through any other source.

Featured Property Listings

Featured properties are a premium listing option within Rightmove Plus that pins selected listings to the top of local search results. This gives advertised properties significantly more visibility at the moment buyers or tenants are most actively searching. Rightmove estimates that properties listed in this way receive double the page views compared to standard listings.

Setting up featured property slots requires a conversation with your Rightmove area manager or the customer services team. Once in place, agents manage and submit their featured listings through the Property Admin section of the platform. For properties that need a faster sales or lettings outcome, this is one of the most direct ways to accelerate interest.

Lead Management and Enquiry Tracking

Rightmove Plus consolidates all telephone and email enquiries into a single view, removing the need to track leads across separate inboxes or phone systems. Agents can see call lengths, review missed calls, and set up call recording for staff training purposes.

The Enquiry Manager tool goes further by allowing letting agents to pre-qualify prospective tenants at the point of enquiry. Tenants who register interest can be prompted to provide additional pre-qualification information and consent to a soft credit check before they are formally put forward for a tenancy. This means agents spend less time on unsuitable enquiries and more time progressing the right tenants through to application.

Valuation and Lead Generation Tools

Opportunity Manager

The Opportunity Manager dashboard sits at the heart of Rightmove’s valuation lead generation suite. It uses a proprietary algorithm to identify homeowners who may be considering selling before they have formally instructed an agent or listed their property. Leads are sorted, flagged, and prioritized within the dashboard so agents can act quickly.

In 2024 alone, the Opportunity Manager indicated over 350,000 properties that were potentially coming to market before they were officially listed a lead pool representing over a billion pounds in potential commission for agents. Recent AI enhancements to the algorithm have improved prediction accuracy and expanded the pool of prospective sellers agents can reach.

Agents receive email notifications when a new high-priority lead appears, making it possible to be the first in contact with a prospective vendor.

Local Valuation Alert

Local Valuation Alert is one of Rightmove’s longest-established valuation products. It notifies subscribed agents when a homeowner in their target area appears to be considering a sale, giving them the opportunity to offer an in-person appraisal. This tool is available to agents across a range of subscription packages and remains one of the most widely used lead sources within the platform.

Best Price Guide and Online Agent Valuation

The Best Price Guide allows agents to create and share detailed digital valuation reports backed by millions of live and historic property data points. These reports can be generated quickly and shared digitally with prospective vendors as part of the pre-valuation or valuation follow-up process.

The Premium Price Guide builds on this by adding more granular data and real-time alerts when a report has been viewed so agents know exactly when a potential client has revisited their valuation report, and can follow up at the right moment.

More recently, Rightmove introduced its Online Agent Valuation product, which provides homeowners with an instant property estimate before they formally engage a local agent. This tool draws on Rightmove data and official Land Registry sources and now includes an AI-powered writing assistant that helps agents personalize follow-up messages to potential sellers far more quickly than drafting each one from scratch.

In January 2026, Rightmove reported that the combination of these valuation tools alongside AI enhancements to existing products resulted in a 50% increase in valuation leads sent to agents compared with the same month in 2025.

The Rightmove Plus Dashboard: What Was Updated in 2026

In April 2026, Rightmove rolled out a significant redesign of the Rightmove Plus dashboard. The updates were made in response to agent feedback requesting a cleaner, faster view of branch-level performance without having to run multiple reports separately.

For letting agents, the updated dashboard now provides quick-access statistics on available stock, new instructions, and lettings agreed figures across selectable time periods. Market share comparisons for lettings metrics are now prominently positioned and easier to access than in previous versions.

For sales agents, the new dashboard delivers an immediate snapshot of key figures including available stock volume, price reduction rates, fall-throughs, and a visual sales funnel showing where deals are in the pipeline at any given moment.

The rationale behind these changes was described by Rightmove Director of Agent Partnerships Christian Balshen as giving agents the ability to act with “confidence and clarity” a recognition that the platform’s previous layout made it harder than it needed to be to get to the most critical data quickly.

Tenancy Manager and Compliance for Letting Agents

What Tenancy Manager Does

Tenancy Manager is a core component of Rightmove’s letting agent toolkit, sitting within the wider Lead to Keys system. It digitizes and automates the tenancy set-up and payment process from the point of enquiry through to move-in. This includes receiving holding deposits, processing tenancy agreements, managing references, collecting move-in payments, and handling tenancy progress milestones.

On average, Tenancy Manager saves letting agents over six hours per week in administrative time. That time saving is not trivial for small to mid-sized agencies managing large volumes of tenancy renewals and new lettings simultaneously.

Renters’ Rights Act Compliance

The Renters’ Rights Act, which came into effect from 1 May 2025, created one of the most significant compliance challenges for letting agents in recent memory. Unlike most legislative changes, this Act applied not only to newly created tenancies but also to all existing tenancies creating an administrative workload that stretched many agencies beyond what their existing systems could handle efficiently.

Rightmove updated Tenancy Manager specifically to address these requirements. Updates include a compliant Renters’ Rights Act tenancy agreement template, processes for notifying existing tenants of tenancy agreement changes, an updated offer letter aligned with the new legislation, evidence-backed rental pricing data for rent review accuracy, and updated referencing criteria reflecting the removal of rent-up-front requirements and changes to permissible tenancy terms.

For letting agents at any stage of adapting to these changes, Tenancy Manager provides a structured and compliant workflow that removes the risk of missing procedural steps.

Rightmove Plus Subscription Packages

Rightmove Plus access comes as part of a Rightmove membership subscription. The platform offers several package tiers, each unlocking different layers of features. The main packages available as of 2025 and 2026 include Essential, Essential Extra, Enhanced, Optimizer 2020, and Optimizer Edge with Optimizer Edge being the top-tier offering.

Optimizer Edge is the most feature-rich package and the only tier that includes access to the full AI-powered Opportunity Manager dashboard with enhanced lead scoring. It is also the package that includes the full suite of valuation lead generation tools and the highest level of premium listing placement support.

Rightmove recorded the fastest-ever adoption of Optimizer Edge in 2024, with over 1,600 agency branches upgrading to it across the year. By early 2025, more than 3,000 branches had migrated to the top package. Rightmove’s own internal analysis suggests agents on Optimizer Edge see approximately eight times their return on investment from the package.

For agencies assessing which package level suits their business, the key variables are the volume of listings being managed, the degree of local competition, and whether valuation lead generation is a priority growth area.

AI-Powered Features Within Rightmove Plus

The integration of AI into Rightmove’s agent tools has accelerated substantially since 2024. On the consumer side, Rightmove introduced AI-powered keyword search, allowing buyers to describe their ideal property in plain English for example, asking for a property with a south-facing garden near a good secondary school within a commute of a specific city. The AI then surfaces relevant listings. For agents, this means well-described properties are reaching more qualified and engaged buyers.

On the agent side, Rightmove Discover uses AI to predict which homeowners are likely to be approaching a decision to sell, allowing agents to identify and contact prospective vendors before they are actively searching for an agent to instruct. The Opportunity Manager dashboard incorporates these predictions and ranks leads by likelihood, enabling a more focused outreach approach.

The Online Agent Valuation tool now includes an AI writing assistant that generates personalized outreach messages for potential sellers, reducing the time spent on manual communication without sacrificing the personal touch that good vendor relationships require.

These AI capabilities are not experimental additions they are now embedded in the core workflows that agents use day to day, and they are already producing measurable differences in lead volumes and conversion rates.

How Rightmove Plus Supports Better Client Relationships

Property vendors and landlords want to know their agent is actively working on their behalf. Rightmove Plus gives agents the data to demonstrate this clearly and regularly. Through the Property Performance Report, agents can show vendors exactly how many people have viewed their listing, how it compares to similar properties nearby, and what adjustments if any are likely to drive more interest.

Market Share Reports and official Rightmove certificates allow agents to walk into a valuation appointment with printed or digital proof of their local standing. In a market where multiple agents are pitching for the same instruction, the ability to present real data rather than anecdotal claims consistently gives data-driven agents the edge.

For landlords, the Tenancy Manager workflow provides a transparent and professional rental process from enquiry to move-in, with each stage documented and trackable. This reduces the friction that can damage landlord confidence during a lettings transition, particularly when compliance requirements are involved.

Rightmove Plus Versus Standard Rightmove Access

A standard Rightmove membership gives an agency the ability to list properties and receive enquiries. Rightmove Plus converts that membership into a full business management platform. The difference is the difference between placing an advertisement and understanding how it is performing, who is responding to it, how your business compares to every local competitor, and where your next client is likely to come from.

For agents who are already paying for a Rightmove subscription and not yet using the full range of tools within Rightmove Plus, the practical implication is straightforward: there is reporting, lead generation, competitor analysis, and client communication infrastructure sitting unused within their existing membership.

Given that Rightmove accounts for 73% of sales outcomes and 85% of lettings outcomes among partner agencies in the UK, the depth of data and operational support available through Rightmove Plus is connected directly to outcomes that affect an agency’s revenue, client relationships, and market positioning.

Practical Tips for Getting the Most from Rightmove Plus

Getting value from Rightmove Plus is not automatic it requires agents to build the platform into their regular workflow. The following practices make a consistent difference:

• Check the Property Performance Report weekly. Listings that are underperforming against comparable properties in the same area can be identified and adjusted before they go stale. Price, photography quality, and listing description all affect performance and all can be improved.
• Run a Market Share Report before every valuation appointment. Walking into an appraisal with a printed or digital certificate showing your share of local stock and agreed sales puts hard evidence in front of vendors at the most persuasive moment.
• Use Opportunity Manager regularly rather than reactively. The leads it surfaces are time-sensitive. An agent who checks the dashboard daily will contact prospective vendors significantly earlier than one who checks weekly.
• Set up call recording for training purposes. Rightmove Plus makes this straightforward to configure. Reviewing recorded calls with staff is one of the most direct ways to identify where enquiries are being lost and how the team’s telephone approach can be refined.
• Use the Agent Competitor Analysis to track market shifts. A competitor gaining new instructions in your area is a signal worth acting on not just a piece of trivia. Rightmove Plus makes it possible to track these shifts in near real time.

Summary

Rightmove Plus is not a secondary feature of a listing platform. It is the central operational and intelligence hub for UK estate and letting agents who want to manage their business with data rather than intuition. From the Property Performance Report and Market Share tools that inform daily decisions to the AI-enhanced valuation lead products and compliance-ready Tenancy Manager workflows, the platform covers the full spectrum of what a modern UK property agency needs to run efficiently and grow consistently.

For any agent already holding a Rightmove subscription, the most productive next step is to log into Rightmove Plus, spend time with each report section, and build a working routine around the data that matters most to your business and your clients.